Description: Branded Content : The Fateful Merging of Media and Marketing, Paperback by Hardy, Jonathan, ISBN 113819042X, ISBN-13 9781138190429, Like New Used, Free shipping in the US
This is a critical study of the changing relationship between media and marketing communications in the age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
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End Time: 2024-10-15T14:40:35.000Z
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Book Title: Branded Content : The Fateful Merging of Media and Marketing
Author: Hardy, Jonathan
Language: english
