Deviate: The Creative Power of Transforming Your Perception by Beau Lotto

Description: World-renowned neuroscientist Beau Lotto reveals the truths of human perception and devises a cognitive toolkit for how to succeed in a world of uncertainty.Perception is the foundation of human experience, but few of us understand how our own perception works. By revealing the startling truths about the brain and perception, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.In his first major book, Beau Lotto draws on over a decade of pioneering research to show how our brains play tricks on us. With an innovative combination of case studies and optical- and perception-illusion exercises, DEVIATE will revolutionise the way you see the world. With this new understanding of how the brain works and its perceptive trickery, we can apply these insights to every aspect of life and work. DEVIATE is not just an engaging look into the neuroscience of thought, behaviour and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

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Location: Hillsdale, NSW

End Time: 2024-12-13T12:24:12.000Z

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Restocking fee: No

Return shipping will be paid by: Buyer

Returns Accepted: Returns Accepted

Item must be returned within: 30 Days

EAN: 9781474601023

UPC: 9781474601023

ISBN: 9781474601023

MPN: N/A

Item Length: 20 cm

Publication Name: N/A

Book Title: Deviate: the Creative Power of Transforming Your Perception

Item Height: 200mm

Item Width: 134mm

Author: Beau Lotto

Format: Paperback

Language: English

Topic: Science, Popular Psychology

Publisher: Orion Publishing Co

Publication Year: 2018

Type: Textbook

Item Weight: 264g

Number of Pages: 352 Pages