Description: Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy by Rust, Roland T.; Zeithaml, Valarie a.; Lemon, Katherine N. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less
Price: 5.74 USD
Location: Aurora, Illinois
End Time: 2024-10-01T19:32:44.000Z
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Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Binding: Hardcover
Weight: 1 lbs
Product Group: Book
IsTextBook: No
Book Title: Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy
Number of Pages: 304 Pages
Language: English
Publisher: Free Press
Publication Year: 2000
Topic: Marketing / General, Customer Relations, Consumer Behavior, General
Item Height: 1 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 19.6 Oz
Item Length: 9.2 in
Author: Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml
Item Width: 6.1 in
Format: Hardcover
