Description: Garlic Capital of the World by Pauline Adema Estimated delivery 3-12 business days Format Paperback Condition Brand New Description According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign. Publisher Description According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, the folklorist and culinary anthropologist examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy, California, successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.This book explores how local initiatives led to an iconization of the humble product in Gilroy. The city, a well-established agricultural center and bedroom community south of San Francisco, rapidly built a place-brand identity based on its now-famous moniker, ""Garlic Capital of the World."" To understand Gilroys success in transforming a local crop into a tourist draw, Adema contrasts the development of this now-thriving festival with events surrounding the launch and demise of the PigFest in Coppell, Texas. Indeed, the Garlic Festival is so successful that the event is all that many people know about Gilroy.Adema explores the creation and subsequent selling of foodscapes or food-themed place identities. This seemingly ubiquitous practice is readily visible across the country at festivals celebrating edibles like tomatoes, peaches, spinach, and even cauliflower. Food, Adema contends, is an attractive focus for image makers charged with community building and place differentiation. Not only is it good to eat; food can be a palatable and marketable symbol for a town or region. Author Biography Pauline Adema is staff folklorist for the Dutchess County Arts Council in Poughkeepsie, New York. She teaches at the Culinary Institute of America (Hyde Park, New York) and is a culinary anthropologist-consultant. Details ISBN 1604731214 ISBN-13 9781604731217 Title Garlic Capital of the World Author Pauline Adema Format Paperback Year 2009 Pages 212 Publisher University Press of Mississippi GE_Item_ID:19627525; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 55.12 USD
Location: Fairfield, Ohio
End Time: 2024-11-11T06:49:26.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9781604731217
Book Title: Garlic Capital of the World
Item Length: 9 in
Item Width: 6 in
Author: Pauline Adema
Publication Name: Garlic Capital of the World : Gilroy, Garlic, and the Making of a Festive Foodscape
Format: Trade Paperback
Language: English
Subject: Specific Ingredients / Herbs, Spices, Condiments, Holidays (Non-Religious), Folklore & Mythology, Agriculture & Food (See Also Political Science / Public Policy / Agriculture & Food Policy), United States / West / Pacific (Ak, CA, Hi, Or, Wa), Customs & Traditions
Publisher: University Press of Mississippi
Publication Year: 2009
Type: Textbook
Subject Area: Travel, Cooking, Social Science
Item Weight: 12.3 Oz
Number of Pages: 212 Pages
