Managing Electronic Media: Making, Marketing, And Moving Digital Content

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Managing Electronic Media: Making, Marketing, And Moving Digital ContentISBN13:9780240810201ISBN10:0240810201Author:Van Tassel, Joan (Author), Poe-Howfield, Lisa (Author)Description:Managing Electronic Media Recognizes The Changes In Technology In The Global Marketplace And The Impact These Innovations Have On Media Organizations And Their Integral Business Practices It Goes Beyond The Typical Media Management Book By Covering Media Enterprises As Large Scale Businesses That Must Operate In A Converged Environment, Rather Than In Separate Silos Of Activity Managing Electronic Media Lays The Groundwork For Understanding And Participating In Digital Content Creation, Marketing, And Distribution It Provides The Concepts And Vocabulary That Managers Use To Meet The Challenges Of Today's Market And To Position Their Organizations To Succeed In A Relentlessly Dynamic 247 Business Environment Day In The Life Sections Highlight The Daily Activities Of Top Media Executives, Providing Insight Into The Excitement, The Fun, And The Challenges, Of Careers In Today's Media Industries Case Studies Utilize Exercises To Promote Further Understanding Of Real-World Situations Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2010-03-03Weight:2.21 lbsDimensions:0.99'' H x 9.24'' L x 7.6'' WNumber of Pages:418Language:English

Price: 88.48 USD

Location: USA

End Time: 2024-12-23T15:31:59.000Z

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