Description: The “SW” imprinted on Stanley tools represents the Sweetheart logo. This logo appeared in various configurations below the notched rectangle STANLEY logo from around 1920 to 1934. Before 1920, the Stanley Rule and Level Co. and Stanley Works existed as separate companies. After their merger in 1920, employees were invited to suggest a new logo, and the Sweetheart logo was born. It combined the SW initials in a heart design, honoring company stalwart William H. Hart. The “SW” imprinted on Stanley tools represents the Sweetheart logo. This logo appeared in various configurations below the notched rectangle STANLEY logo from around 1920 to 1934. Before 1920, the Stanley Rule and Level Co. and Stanley Works existed as separate companies.Although the SW logo was formally dropped in favor of the simple notched rectangle in 1934, it continued to appear on various product lines until old stock was used up Vintage Antique STANLEY No. 36 1/2 Caliper Folding 12 Inch Ruler Boxwood and Brass Folding Ruler + CaliperMade in the USASee photos for details
Price: 45 USD
Location: Missoula, Montana
End Time: 2025-01-21T01:13:03.000Z
Shipping Cost: N/A USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: Stanley
Original/Reproduction: Antique Original
Featured Refinements: Folding Ruler
Country/Region of Manufacture: United States
Modified Item: No
