Vintage Big Sur Lodge CA Travel Brochure Pacific Coast Highway 1 Map 1940-50s

Description: Check out our store under the "Souvenirs & Memorabilia > U.S. > California" category for other similar vintage items and save on shipping! Estate sale find, vintage original travel brochure for the Big Sur Lodge on the Famous Carmel-San Simeon Highway 1, circa 1940-50's. John Pfeiffer and his wife Florence who lived in a cabin along the north bank of the Big Sur River beginning in 1884. The Pfeiffer home was well known to travelers of the road, and Florence’s cooking was taken advantage of by many looking for some old-fashioned ranch hospitality. Although John was a generous host and graciously invited people to stay for days at a time, it didn’t occur to him to charge for the food or lodgings. One day, according to Florence’s memoirs, a man whom Mr. Pfeiffer really disliked had stopped at the house to stay all night. He had four of his friends with him and a string of five pack animals. They had their supper, bed, and breakfast. The next morning his friends left on the stage without even a thank you. Upon his departure, the packer began to strike one of his mules with a stick, beating the animal relentlessly. Finally seeing enough, Florence took a bold and brave move and confronted the man. It was unusual for women of that era to speak up to a man, much less a guest, but Florence would not tolerate his actions any longer. She addressed him sternly and told him her mind and forbade him from beating the animal any further. As the man stood there, a mixture of astonishment and confusion, sudden inspiration took hold of Florence. “From now on,” she said, “I expect to charge you so much for each horse, so much for each bed, and so much for each meal every time you stop here.” And without another word, in 1908 the Pfeiffer Ranch Resort was born. Florence’s homestyle cooking and rustic accommodations brought in families attracted to the natural beauty of the lodge’s surroundings and the couple’s down-home spirit. John died in 1941 at the age of 79 while Florence continued on until she passed at age 85. Big Sur Lodge sits on that very spot. The item measures approximately 2.75" X 6.25" (Folded), approximate shipping weight 2 ounces. PLEASE SEE DESCRIPTION AND PHOTOS FOR ADDITIONAL - The item appears to be in overall Fair to Good Minus used condition, signs of wear, creases, fading, tears, chipping, sunning and age toning, soiling, stains, writing, no odors, please see images. (PH1-207)

Price: 24.52 USD

Location: Bakersfield, California

End Time: 2024-12-18T15:47:32.000Z

Shipping Cost: N/A USD